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This formula proposes that when a body has a mass (measured at rest), it has a certain (very large) amount of energy associated with this mass. This is opposed to the Newtonian mechanics, in which a massive body at rest has no kinetic energy, and may or may not have other (relatively small) amounts of internal stored energy (such as chemical energy or thermal energy), in addition to any potential energy it may have from its position in a field of force. That is why a body's rest mass, in Einstein's theory, is often called the rest energy of the body. The E of the formula can be seen as the total energy of the body, which is proportional to the mass of the body.